Member RECHARGE - Mastering the Art of Retail Shelf Presentation
Date and Time
Wednesday Oct 16, 2024
5:30 PM - 8:00 PM EDT
10/16/24
5:30PM - 8PM
Come for an evening of connection and conversation around marketing and branding.
Location
On the Rooftop at the MBL Offices
Michael Wassmer Innovation Center
1717 East Cary Street
Richmond, VA
Fees/Admission
This event is Free to members and $10 for Non-Members. Hope to see you there!
Website
Contact Information
Leslie Arthur
Send Email
Description
It's monthly meetup time!
Who: All MBL Members Welcome
What: Talking From the Shelf: A Discussion on Marketing in Food
When: October 16th, 5:30 - 8PM
Where: 1717 East Cary Street (On the Roof))
Why: Mix, Mingle and Learn!
With a focus on pre-packaged food, this month's Recharge will help you with your image and executing your brand. Not a food vendor? That's ok. There is still room to learn and ask questions from your marketing perspective.
We'll bring in a top-notch food marketer and a packaging expert to help you visualize how to stand out from the crowd.
Now, meet Your Expert!
Barb Lamb, The Sassy Strategist
Food Guru, CPG Expert, Marketing Maven
Barb has been known to snag a client in a hotel lobby, simply from a conversation. An East Carolina University grad, she hopped across the pond post-college to work for a newspaper in London. She operated her own marketing company before returning to Richmond. Since, she has taught business workshops, guided startups and emerged as a force in the food and beverage community. She co-founded the Apple Cart Company in 2014 before joining Big Spoon in 2024.
Noteworthy: Former Director of the Women’s Business Center funded by Richmond’s Small Business Administration, Virginia Specialty Food Association Board Member, Professional Speaker on all topics marketing + food, member of Metropolitan Business League and InUnison.
